Media.Monks for BMW: THE iX1

ELECTRIFY YOUR DREAMS.

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For BMW’s entry level SUVs we created two completely different campaigns, each grounded underneath the creative arc of dreams and the magic in the moment when they become true. While the combustion engine X1 is more down to earth and realistic, we could follow our own dreams with the fully electric iX1.

Role: Production & Campaign Integration
Agency: Media.Monks • Team: Heiko Freyland, Tomic Lee
Photography: Alex Rank
Film Director: Mark Jenkinson • DOP: Ottar Gudnarson

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