IMPROVE. ENJOY. REPEAT.

For the launch of the new 3 Series - one of the most iconic BMWs of all times - we focused on the attitude which is true to the product and the target audience: to always improve the status quo or oneself.

With a visual concept that pushes the brand language forward and emphasises product improvements through dynamic light & shadows, and a film storyline that shows how improvement inspires the people around us – and vice versa – we set off a global cascade of artwork and moving assets fit for all major platforms.

Role: Concept Development, Production & Campaign Integration

Agency: Media.Monks • Team: Marc Isken, Till Eckel, Isabella Noguiera, Julia Timberlake.

Film Director: Alan Masferrer • DOP: Mauro Chiarello/2nd Unit: Bernd Wondollek