A MYTH IN MOTION.

The BMW 8 Series is their most exclusive car line, with only a couple thousand ever made, you’d be lucky to even see one once in your life. We focused on these main product truths: the iconic beauty and extraordinary uniqueness of the 8 and M8 Series and developed 2 campaigns in 1, including 6 different vehicles.

To communicate the elusive character of both models (and each within them), we explored constant motion, focus change and perception tricks, inviting the viewer to join us in the chase for Mythical Beauty (The 8) and Mythical Power (The M8). 

Role: Concept Development, Production & Campaign Integration
Agency: Media.Monks • Team: Marc Isken, Isabella Nogueira
Photography: Agnieszka Doroszewicz
Film Director: Lino Russel • DOP: Ekkehart Pollack/2nd Unit: Bernd Wondollek