Jung v Matt for Sparkasse
The first authentic influencer.
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When everyone only started talking about authenticity, we already made fun of it.
To promote Kwitt, the mobile payment function of the savings bank aimed at young people, we used the hype around influencer marketing in an unexpectedly effective way: we didn't buy a famous influencer. We made (and I then hacked) our own into fame - by having him parody, day after day, everything that the competition is paying so dearly for.
Role: Concept Development, Production, Campaign Integration, Digital Lead
Agency: Jung v Matt • Team: Jojo Hicks, Sarah Dornieden and half of JvM/Spree
Photography: Delia Baum • DOP: Tobi Koppe
When the Kwittfluencer says (quote:) "Let's make the world a better Instagram," he follows through. Meticulously copywritten - right down to the last comma mistake - this is where the bar is now set in terms of social media texts. At least, that's what the text jury thinks. #UnconditionallyReadYourSelf #ThanksForThis!!!
– ADC Jury
The Kwittfluencer is the sequel to The debt collector campaign which we also did for Sparkasse, shortly after Facebook introduced Chatbots to the platform.
Back then, people were still figuring out how to outsource their customer service hotline to a bot while we already slapped a full fledged digital campaign onto one.